F&B Concept Developer and Ghost Kitchen Innovator. A restaurateur with 18 years of experience in turnkey models, menu engineering, and delivery platform optimization.
Elena Rossi is a hospitality industry disruptor who specializes in the intersection of food service and the digital economy. Having launched three successful restaurant concepts and a network of virtual brands, she is an authority on ghost kitchens, virtual food halls, and turnkey franchise models. Elena’s expertise covers menu design for durability during delivery, negotiating commissions with third-party apps, and selecting high-margin kitchen locations. She writes for entrepreneurs looking to enter the food industry with lower overheads, offering candid advice on the "instant business" pitfalls and the reality of operational costs. Her approach combines culinary passion with ruthless operational efficiency.